URSUS MARITIMU — The Enduring U

The URSUS MARITIMU — The Enduring U turns the House identity into a statement of principle.

Built around the unmistakable U, the design layers words, values, and cultural language directly into the form itself, transforming the letter into more than a logo. It becomes a visual representation of what URSUS stands for: endurance, culture, purpose, discipline, dignity, creativity, and legacy.

The composition feels architectural, intentional, and symbolic—less like a basic graphic and more like a wearable manifesto.

For the House, the U represents more than a name. It represents a standard.

URSUS MARITIMU

THE ENDURING U

BUILT TO ENDURE

Features

- Fit: Oversized

- Neckline: Round Neck / O-Neck

- Sleeve Style: Drop Shoulder

- Sleeve Length: Short Sleeve

- Season: Spring / Summer

- Style: Basics / Casual

Care Instructions

- Machine wash at 30°C (gentle cycle)

- Do not bleach

- Tumble dry low

- Iron at low temperature, avoid ironing on print

- Do not dry clean

Fabric

- Material: 100% cotton

- Fabric Weight: 300 gsm (8.8 oz)

- Thickness: Moderate

- Breathability: Moderate