BESPOKE — The Bear Behind the Bear

The Bear Behind the Bear celebrates identity, confidence, and URSUS heritage through Bespoke’s playful collegiate mascot reveal.

Dressed in his signature navy, cream, and gold URSUS varsity jacket, Bespoke lifts away the oversized mascot head to reveal the character underneath — a visual reminder that there is always something deeper behind the image people see. Premium collegiate detailing, the iconic 72, athletic styling, and rich varsity textures give the design the feeling of a timeless university emblem reimagined through The House of URSUS.

Finished with BESPOKE, URSUS MARITIMU, and ESTABLISHED & EDUCATED SINCE 1972, this piece blends heritage, personality, humor, and elevated streetwear into one signature graphic.

BESPOKE

URSUS MARITIMU

ESTABLISHED & EDUCATED SINCE 1972

BUILT TO ENDURE.

Features

- Fit: Oversized

- Neckline: Round Neck / O-Neck

- Sleeve Style: Drop Shoulder

- Sleeve Length: Short Sleeve

- Season: Spring / Summer

- Style: Basics / Casual

Care Instructions

- Machine wash at 30°C (gentle cycle)

- Do not bleach

- Tumble dry low

- Iron at low temperature, avoid ironing on print

- Do not dry clean

Fabric

- Material: 100% cotton

- Fabric Weight: 300 gsm (8.8 oz)

- Thickness: Moderate

- Breathability: Moderate