{"product_id":"ursus-maritimu-the-enduring-u","title":"URSUS MARITIMU — The Enduring U","description":"\u003cp\u003eThe \u003cstrong\u003eURSUS MARITIMU — The Enduring U\u003c\/strong\u003e turns the House identity into a statement of principle.\u003c\/p\u003e\u003cp\u003eBuilt around the unmistakable \u003cstrong\u003eU\u003c\/strong\u003e, the design layers words, values, and cultural language directly into the form itself, transforming the letter into more than a logo. It becomes a visual representation of what URSUS stands for: \u003cstrong\u003eendurance, culture, purpose, discipline, dignity, creativity, and legacy\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eThe composition feels architectural, intentional, and symbolic—less like a basic graphic and more like a wearable manifesto.\u003c\/p\u003e\u003cp\u003eFor the House, the \u003cstrong\u003eU\u003c\/strong\u003e represents more than a name. It represents a standard.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eURSUS MARITIMU\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTHE ENDURING U\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBUILT TO ENDURE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eFeatures\u003c\/h3\u003e\u003cp\u003e- Fit: Oversized\u003c\/p\u003e\u003cp\u003e- Neckline: Round Neck \/ O-Neck\u003c\/p\u003e\u003cp\u003e- Sleeve Style: Drop Shoulder\u003c\/p\u003e\u003cp\u003e- Sleeve Length: Short Sleeve\u003c\/p\u003e\u003cp\u003e- Season: Spring \/ Summer\u003c\/p\u003e\u003cp\u003e- Style: Basics \/ Casual\u003c\/p\u003e\u003ch3\u003eCare Instructions\u003c\/h3\u003e\u003cp\u003e- Machine wash at 30°C (gentle cycle)\u003c\/p\u003e\u003cp\u003e- Do not bleach\u003c\/p\u003e\u003cp\u003e- Tumble dry low\u003c\/p\u003e\u003cp\u003e- Iron at low temperature, avoid ironing on print\u003c\/p\u003e\u003cp\u003e- Do not dry clean\u003c\/p\u003e\u003ch3\u003eFabric\u003c\/h3\u003e\u003cp\u003e- Material: 100% cotton\u003c\/p\u003e\u003cp\u003e- Fabric Weight: 300 gsm (8.8 oz)\u003c\/p\u003e\u003cp\u003e- Thickness: Moderate\u003c\/p\u003e\u003cp\u003e- Breathability: Moderate\u003c\/p\u003e\u003ctable id=\"size-guide\" style=\"width: 1024px;\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; background: #F8F8F8;\"\u003e\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\" colspan=\"2\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\" colspan=\"2\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\" colspan=\"2\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\" colspan=\"2\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\" colspan=\"2\"\u003e2XL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; background: #F8F8F8;\"\u003e\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; 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